http://donteattheshrimp.com/2008/05/05/strange-branding-choice-for-coit/ Josh Morgan's Take on PR, Social Media & Marketing Tue, 22 May 2012 14:58:52 +0000 hourly 1 http://wordpress.com/ http://donteattheshrimp.com/2008/05/05/strange-branding-choice-for-coit/#comment-474 Mon, 05 May 2008 19:18:34 +0000 http://donteattheshrimp.wordpress.com/?p=687#comment-474 Yes, good call, the Nova is a good example. This may go beyond diversity though and just being aware. I think these folks may be too close to their own brand. They think of vans as their office. As a parent, I think of vans as vehicles for weirdos.

]]> http://donteattheshrimp.com/2008/05/05/strange-branding-choice-for-coit/#comment-473 Mon, 05 May 2008 19:14:14 +0000 http://donteattheshrimp.wordpress.com/?p=687#comment-473 This reminds me of the Chevy Nova (“no go” in Spanish) story and why it is important to have a diverse workforce that can serve as an informal focus group.

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