I’m listening to the radio this morning on my five minute drive to work and I heard a commercial for Coit Carpet Cleaning. That in itself is not interesting. The interesting point is that they tagged themselves, “The man in the shiny black van.”
Growing up I was taught to avoid the man in the van. Apparently the folks at Coit aren’t familiar with ‘stranger danger.’
Filed under: Uncategorized | Tagged: branding, coit, man in the shiny black van, odd branding, stranger danger
This reminds me of the Chevy Nova (“no go” in Spanish) story and why it is important to have a diverse workforce that can serve as an informal focus group.
Yes, good call, the Nova is a good example. This may go beyond diversity though and just being aware. I think these folks may be too close to their own brand. They think of vans as their office. As a parent, I think of vans as vehicles for weirdos.