“A leap of faith.” That’s what Jeff Davis, a colleague from my days at Alexander Communications is calling his new experiment in billing clients. Food Fete, his current company focuses on PR for gourmet food companies. He is also going to try something new and have companies pay him what they think the results they receive are worth. This will be for a new idea called, “The PR Experiment (I don’t know the final name).”
Jeff is a very smart guy. He knows PR, and he knows food. The full plan is outlined at PRExperiment.com.
This could be very cool. I’m all for people shaking up the status quo and finding new ways to provide value to clients while still being able to make money. We’ve got our own test out there with our “Quick Call Retainer.“
Good luck Jeff!
Filed under: foodfete, jeffdavis, morgandorado, quickcall retainer
[...] colleague from my days at Alexander Communications is calling his new experiment in billing clients.http://donteattheshrimp.com/2007/10/24/a-leap-of-faith/NPR: A Leap of FaithA leap of faith … I listened to the podcasts, and decided its not the show for [...]