WSJ.com – Wal-Mart Hires Edelman Official For New Government-Relations Post
There seems to be a time in most positive agency/client relationships when the client askes themselves wouldn’t it be more efficient if I just hired this person that runs my agency team to work for me directly?
Sometimes this is true, but quote often the success the client is seeing is the result of the agency as a whole working for you and not the individual you see on your IM list. In Wal-Mart’s case I think they can still afford to keep Edelman on.
But an interesting factor comes into play here, Edelman always positions themselves as non-partisan. They had basically a Rep. and a Dem. co-chair (Mike Deaver and Leslie Dach respectively). Who’s the Dem in line for Leslie’s job?
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