I’ve written several times about the need for PR folks to get comfortable “stepping out from behind the curtain,” and having their names out there.
At Apple, there were few ‘official spokespersons’ that is, people whose names were supposed to be in print. One of my roles was working with education market which embraced the blogosphere relatively early. When this post first went live, it had a bit more information about me and the back and forth of the emails with Steven Wood, the writer.
I, to put it mildly, freaked out, and asked him to pull all references to me. He toned them down but insisted on leaving my name in there. At the time, I was angry. I didn’t understand transparency yet.
Now, looking back, I understand that it helped both of us. Steven Wood by giving him a name at Apple that had provided him with credible information, and me by showing that Apple wanted to have accurate information out there that mattered to educators.
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