Sacto Celebrities – Billy Mills

 

I was reading the March issue of Runner’s World and got sucked in to a long and fascinating article about Billy Mills.  I’d never heard of him. He was raised on the Pine Ridge Indian Reservation in South Dakota, and according to the article is 7/16 Oglala Lakota Sioux.

He ran what is considered one of the greatest races ever on his way to winning the gold medal in the 10,000 meters at the 1964 Olympics. Halfway through the article, I read, “Later they settled in Fair Oaks, a quiet, modest town northeast of Sacramento.”

That makes Billy Mills, the latest of our Sacto Celebrities!  We’re surrounded by people who’ve done incredible things, just go find them, and then do something incredible yourself.

 

Mad Men Returns March 25, 2012!

Image from www.amctv.com/madmen

Some of my favorite posts over the last few years have been about how episodes of Mad Men compare to real agency life.

Now according to several sources, Mad Men is coming back on March 25th, and hopefully along with it some great agency scenarios to write about.  Pour yourself a highball of pity, and mis-directed angst and get ready.

 

Local Company Riskalyze Profiled on NPR’s Marketplace

When I was running Morgan/Dorado I worked with an interesting local startup, Riskalyze, run by a friend Aaron Klein.  We helped Aaron with some basic PR while they were getting started. They have a great product that helps people evaluate and identify their tolerance for risk related to investing.

About three months ago Aaron received an email from a producer from NPR who was working on a segment.  After several back and forths, an interview at a studio in New York and then a month of waiting, it ran on my favorite radio show last week.

Congratulations to the team at Riskalyze and everyone, take a listen, check them out and support Sacramento startups.

 

1) Have a great PR idea 2) Execute on it for 55 Years 3) Keep an Eagle Scout nearby

The Beef Bowl – 55 years going strong of reminding everyone that Lawry’s is there – and that a good PR idea can go a long, long way. Also, if you’re going to choke in a restaurant, do it near a 6’7, 325 tackle who is a former Eagle Scout.

From the LA Times:

The real Rose Bowl excitement may have happened well before kickoff on Monday. At the annual Beef Bowl at Lawry’s in Beverly Hills –- a pregame tradition –- Oregon tackle Mark Asper put his size and strength to the test by performing the Heimlich maneuver on a man choking during dinner.

Asper told the Los Angeles Times that he noticed a commotion at a table near his where a man, the father of an Oregon student, gave the “universal ‘Help me, I’m choking’ signal.’”

A restaurant chef apparently attempted to perform the Heimlich maneuver but was unsuccessful. That’s when the 6-foot-7, 325-pound Asper stepped in.

“I stood up and patted [the chef] on the back and said, ‘If you don’t know what you’re doing, I do, because I’m an Eagle Scout,’ ” Asper said. “So I whipped in there.”

Talking social media trends for 2012

I was on the local Fox 40 morning show talking about social media trends for 2012.  The focus was on consumer trends and we covered:

  • Smaller social networks for sharing such as Path;
  • Social bulletin boards such as Pinterest; and
  • Crowdsourcing funding from Kickstarter.

Check out the clip below or on their site.

Social Media Trends for 2012

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